EMAIL | COLD OUTREACH | ADVERTISING

EMAIL

How smarter strategy and stronger copy turned dozens of tangled, underperforming email campaigns into a coordinated system.

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WinZip

Product Launch, Promotional & Lifecycle Email
Email campaigns created for WinZip products across launches, promotions, and automated customer journeys—including a PDF Fusion campaign that generated the highest sales of any WinZip email to date.

PROTRAININGS + PRO PET HERO

Automated Email Sequences & Audience Segmentation
Automated email journeys built around customer behavior—from CPR recertification campaigns triggered by Facebook engagement to multi-audience pet training sequences that segmented subscribers based on their needs and professional goals.

CPR Recertification — B2C Sequence
Triggered by Facebook ad engagement.

Email sequence

Pro Pet Hero — B2B & B2C Segmented Sequence
Built for pet professionals, aspiring pet professionals, and pet owners, with rules and links that moved subscribers into the appropriate journey.

GAMING COMPANY

Customer Lifecycle Email Sequences
Four B2C email sequences created across the customer journey, from onboarding and new-service launches to abandoned carts and customer referrals.

COLD OUTREACH

Two cold outreach campaigns turned 800 unsolicited emails into 72 clicks and two conversations with prospective clients.

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AGENCY OWNER OUTREACH

Creative Bottleneck Campaign
Cold email sequence targeting small agency owners with a simple proposition: when client work exceeds your internal creative bandwidth, bring in someone who can solve the problem.

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SAAS FOUNDER OUTREACH

You Probably Shouldn’t Be Doing Your Own Marketing
Cold email sequence targeting early-stage SaaS founders with a direct pitch built around a familiar problem: founders spending their time doing marketing instead of growing the company.

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JANITORIAL SERVICES PROVIDER

Lead Nurture & Re-Engagement Campaigns
Three campaigns created for a large East Coast janitorial services company, targeting cold leads, sales-qualified leads, and former customers. The hiring manager liked the first campaign enough to bring me back to write the other two, which I was later told performed very well.

SELLERSLICE

Trade Show Appointment Campaign
Four-email B2B cold outreach sequence created to turn Outdoor Retailer attendees into booked sales meetings for SellerSlice.

Trade Show Appointment Sequence

PERFORMANCE MARKETING AGENCY

B2B Lead Generation Campaign
Eight-email cold outreach sequence built to generate new business by turning the agency’s client results into specific, compelling reasons for prospects to start a conversation.

B2B Lead Generation Sequence

ADVERTISING

When an agency needed copywriting help for a new client, its founder brought in an outside creative to solve the problem.

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AI PHONE ANSWERING STARTUP

Paid Social Creative Campaign
Concepts, messaging, scripts, and ad creative developed around multiple angles to make an unfamiliar AI product immediately relevant to small-business owners.

LOCUS TOKUS

Paid Social Ads & UGC Creative
Meta ad concepts, scripts, and videos created for an ecommerce brand, generating engagement at $0.03 per ThruPlay and leads at $0.39 per email address.

Engagement Ads — $0.03 per ThruPlay

Lead Generation Ad — $0.39 per Email Address

UGC Ad Scripts